Surely you know the concept of SEO or organic positioning.You know that it takes a plan and a set of techniques to get a website to the top of Google’s search results engine. But do you know what kind of services an SEO Agency offers?
We will tell you in detail in 7 main points.
Research and Market Study
An Maven SEO Agency has among its ranks digital marketing consultants with extensive experience. In addition, they can predict and keep up with market trends.
But really just following your nose does not suffice. A good consultant can identify and analyze different SEO factors, such as:
- Search volume
- Level of competition
- keyword proposal
Interesting, right? But there is still more.
Website Audit
The website audit is an important and high priority within the services offered by an SEO Consultant. If you contact an Maven SEO Agency and they do not offer you this audit. Better to get out on your feet.
With the audit of your site, it is possible:
- Evaluate URL structure
- map your site
- Check the indexing of your site
- Track existing bugs
- measure charging time
- data marking
- On-Page SEO Analysis
- Inbound Link Audit
- current traffic analysis
Each of them will allow you to know how your website works today. This will allow you to make the best decisions for your digital strategy.
Objectives and Purposes
Once the preliminary investigation and audit of the website are done, it is necessary to establish and determine your goals (Goal Completions) in Google Analytics.
Maven SEO Agency tips for setting your goals
What do you want your users to do? The answer to this question can be:
- Completed contact forms
- Clicks on calls
- Email Clicks
- Downloading an e-book
- finalize a purchase
Choosing one (or more) depends on each other. We assist you in deciding what to do! Describe your objectives for the long term?
A goals we talked about at the end of the portion are regarded real, and, in addition to these, it is necessary to establish your long-term purposes.
What do we mean by it? To the general purpose of your digital strategy:
- Keyword 1 and keyword 2 on the first page of Google
- A 40-50% increase in organic traffic
- 20-30% increase in new users in three months
These purposes are important for your strategy, as they will let you know the type of SEO you need to get there. , we were able to CRM, you can have full control of the leads your website receives, allowing you to see how well you did. So, visitors will know when you’re trying to meet your goals met or need to rethink some strategies.
Planning
SEO is not an exact science that can be replicated equally across all campaigns or clients. Instead, it is a process of adaptation, measurement and continuous change.
An SEO strategy must have planning with resources and execution dates. Results such as traffic, bounce rate, completed objectives and rankings are indicators to be valued at a minimum each quarter.
You will know what actions to take and the next steps from the evaluation.
SEO Actions
The most important task of an SEO Agency is the execution of SEO actions.
In web positioning, the key to success is perseverance. The agenda you contact will carry out periodic actions under a calendar and specific tasks. With a Content Editorial Calendar, which contains dates of creation, revision and publication of the material, it is possible to keep track of it.
In addition, an Maven SEO Agency is also in charge of creating a “Masterlist” for creating quality links from the outside. This makes your website easier to find. Did you know?
Reports and Analysis of Results
With the monthly reports, it is possible to visualize the progress of the SEO campaign. Also, these reports can help you figure out where your website is now and where you want it to go. At the Maven SEO company, each monthly report represents an opportunity to evaluate the aspects that must be improved or adapted to achieve increasingly favorable results.
For the reports and analysis of results, it is necessary to consider external factors, such as seasonality, holidays, etc. If that happens, it is necessary to discuss it in the meeting, although web analytics clearly indicates how the SEO campaign is going.
Meetings and Support
When you hire an Maven SEO Agency, it is not just to have periodic content on your website. Your SEO agency is the strategist behind a web positioning campaign due to its expertise and experience.
Thanks to these characteristics, the agency will determine the actions and recommendations for the next steps. We recommend you work together with them to:
- decision making
- Evaluation of monthly reports
- Analyze the results
- Determine the next steps to follow within the strategy
Also, review the report of the tasks executed within the campaign. In this way, transparency and trust are the basis for a professional relationship.
